Earlier this week, American Express announced that it is launching a new program that allows cardholders to access exclusive deals by using Twitter hashtags (text with a "#" before it). It's the first time I've heard of a credit card issuer doing something so social media-savvy.
How does it work? First, cardholders go to sync.americanexpress.com/twitter to sync their Twitter accounts with their American Express cards. To find the list of current hashtag offers from American Express, view their favorites list on Twitter. 
When cardholders decide on a deal they want and tweet using the indicated special offer hashtags, those are synced onto their AmEx card. "Then, when card members use their synced card for qualifying purchases online or in-store at participating merchants, the savings are automatically delivered via a statement credit within days," according to American Express.
Their list of major-name participating merchant partners include Best Buy, The Cheesecake Factory, McDonald's, H&M, FedEx Office, Whole Foods Market, Virgin America and Zappos. For example, here is a current deal from Whole Foods Market: "Tweet #AmexWholefoods get 1-$20 credit w/single purchase in store of $75+ on synced AmexCard thru 4/30 QtyLtd See terms." I would do that in a heartbeat if I had an AmEx card -- that is huge savings!
The famous South by Southwest conference starts here in Austin this week. During the interactive portion of the conference, which focuses on tech and social media, American Express will showcase the new Twitter experience during a special, nationally live-streamed concert from SXSW March 12 at 7 p.m. Central featuring Jay-Z, according to the issuer.
"The Amex Sync Show will be broadcast live at youtube.com/americanexpress and also be available on the VEVO mobile and tablet platform."
I'm really happy to see AmEx incorporating social media with deals for cardholders, especially since they are so easy to redeem. Why didn't anyone think of this earlier?
Keep on reading for my roundup of my 10 favorite personal finance blog posts from the past week!
1. The housing market is so favorable to buyers right now that many people who wouldn't normally consider buying a home in their 20s are interested. Generation X Finance warns of many unexpected expenses as a homeowner and explains how to be prepared for them.
2. Rich Credit Debt Loan shares 10 brilliant ways you can save money, now and in the long run.
3. Smart on Money lists several ways you can avoid being cheated financially.
4. Jealous of people who work at home? Studenomics discusses some of the downfalls and misconceptions of working at home for yourself -- particularly that you won't get rich quick and that you'll work longer hours.
5. Money Crashers explains how to host a clothing swap -- an event I do every few months with girlfriends to save money on clothes!
6. Well Heeled Blog shares what her weight-loss journey has taught her about saving money.
7. One Frugal Girl helps readers identify their spending black hole by reviewing their credit card statements and figuring out exactly where they are overspending.
8. Cash Money Life lists five of the worst mistakes that married couples make when it comes to their finances.
9. On a similar note, Newlyweds on a Budget reveals what it's like dealing with debt in a new marriage.
10. Give Me Back My Five Bucks discusses her challenge this month of going 10 days without spending a single penny. Do you think she can do it?
Source: http://blogs.creditcards.com/2012/03/emilys-list-american-express-twitter-hashtag-deals-sxsw.php
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